Typically, I'd do a full rundown of all the bands present, their history and style, and give a full review. But here's the thing about this show: it had a very family and friends, get back in the swing of things vibe to it. Fitz's Spare Keys is a bar / bowling alley / hangout that just happens to have a small stage in back. Now, that's not to say all of the acts didn't put on good performances. They definitely did. I didn't expect I'd enjoy a clarinet backing a guitar and vocals for the opening act (whose name I didn't get), but I actually did. The second act, a brother sister duo called Related Rhapsody, had vocals that reminded me of Shakira / Cher but with more light relaxing island feel to the music. Both of these duets were definitely enjoyable. The atmosphere just didn't have the typical concert feel I'm used to. Most of the audience stayed at their tables and continued chatting through the opening acts treating this like live music at pretty much any bar. And I suppose there's nothing wrong with that if you're there for the headliners, but from my perspective, I paid for a ticket so I'm going to try and focus on the bands on the stage. Even though I hid myself at a table in the corner, I still had a decent view and the person in charge of sound did a very good job of mixing volume. I'm glad I was able to hear and enjoy both of the openers because they got me in the mood to listen to the band I had come to see.Fairview
Genre: light pop rock
Stage Presence: Confident and casual
Fairview is a 3 piece group in the style of Plain White Ts and early Taylor Swift. Not quite country, not quite rock or pop, but very easy to listen to. As they came to the stage, most of the audience vacated their tables and moved into the open area in front of the stage to listen. I enjoyed the songs they played, especially their single "Put It On" which I had enjoyed enough online to check them out live. They maintain their talents in person as well. Each of the band members appears to be musically talented in multiple forms. But the thing I was really impressed with was crowd control. Although this was a small audience that I felt was made of family and friends, Matt (vocals / guitar) did a great job of engaging the crowd and bringing them in to the performance while Lizzy (vocals / keyboard) handled a social media moment during the show. This is almost a requirement of any artist nowadays as fan bases grow via social media. I think it would translate to a more traditional venue / crowd as well. Overall, I was impressed with this young group. I think they've had some mentoring along the way that they've done a great job taking advantage of.
The second thing that I appreciate was the "fan service" before and after the show. For me, it all started with Becca (guitar) reaching out in promoting their new single. Even though it might not seem like a big deal, it's always a good habit for small bands to hang out and talk with the audience, whether they're family, friends, or fans. Eventually a band gets too popular to do this type of activity regularly, but the band should do this as long as they can. If the music stays solid, this is the activity that keeps fan coming back. Fans love when the band hears them out. Sure, it takes some extra time and effort, but I think it helps the band mature and maintain that direct connection and relatability to their audience.
Surprisingly, there was actually a merch table for Fairview at this show. A few posters, t-shirts and some pins were available for purchase. I like the idea of the "Put It On" shirt (of course I do, it has a turntable on it), but I would've only listed "Put It On" once and put the band name on the shirt somewhere (maybe on the record label). I feel that would give better recognition and advertising for the band. Even still, I'm impressed that they were willing to bring the items out and make them available at this smaller show. I've been to shows with bigger bands or at actual venues and they don't even bother to put things out. In fact, I saw a performance recently where the opening act had to apologize for not remembering to put anything out. It ultimately only hurts them when a fan can't buy something in the moment. So kudos to Fairview for thinking ahead and putting the effort in.Ultimately, the next step is to decide whether or not to check out another Fairview show. They've got a few shows coming up. The first is in Cleveland on 10/21, but the next Chicagoland date is 10/28 at Hard Rock with Business as Usual. Tickets can be purchased here. I've heard decent things about Business as Usual and I'm tempted to see Fairview in a different venue setup. I'll have to decide if I want to fight my way into the city.





